Our thinking
Did our 2025 predictions come true? Reflections from the THINK team
We revisit our January 2025 fundraising predictions and explore what actually happened: what…
What the 2025 community fundraising mystery shop reveals about the supporter experience
This year’s THINK mystery shop shows that when charities invest in meaningful engagement,…
How do charity services shape local fundraising?
In his first month as THINK’s new Director of Data, Steven White reflects…
What I wish I’d known as a fundraising director
Explore key fundraising market trends and benchmarks in THINK’s 2025 Monitor – a…
What makes an event “special”?
Special events can do more than raise funds - they can build relationships,…
Thirty years in fundraising
Reflecting on three decades in fundraising, Simon Dickson shares his journey from a…
Getting your fundraising ready for the new Code of Practice
The Fundraising Regulator’s new Code of Practice comes into effect in November 2025.
Using behavioural science to supercharge your fundraising
Fundraising is all about people – and behavioural science helps us understand what…
How to build a legacy giving culture within your charity
Legacy giving is a growing income stream that charities can’t afford to overlook.
What candidates want and need from the recruitment process
Struggling to attract top fundraising talent? Jo McGuinness explores recruitment strategies to make…
Fundraising trends, challenges and opportunities for 2025
The THINK team make predictions for the fundraising and charity sector trends, challenges…
Reflecting on our predictions for 2024
As the year draws to a close, the THINK team reflects on predictions…