Emma O’Reilly
Fundraising and marketing strategist with strong experience in individual giving, audience engagement and brand development.
Emma’s expertise
Emma specialises in individual giving, supporter journeys, digital marketing and brand development. She brings a strong commercial mindset and a practical, audience-first approach. Her work helps charities shape meaningful supporter experiences, build loyalty and grow income with confidence.
Emma’s background
Emma spent more than a decade in marketing before moving into the charity sector in 2014. At PDSA, she led individual giving and strategic cross-team projects. Most recently, she was Commercial Director at Gordon Moody, overseeing income, engagement and external affairs. She brings more than 20 years’ experience and a passion for data-led, practical change.