supporter
What the 2025 community fundraising mystery shop reveals about the supporter experience
This year’s THINK mystery shop shows that when charities invest in meaningful engagement,…
How UK charities can leverage the opportunity of the upcoming general election
July's general election presents UK charities with a unique opportunity to advance their…
How happy are your supporters? Measuring the supporter experience
Amanda Warhaftig discusses practical methods for measuring supporter experience and strategies for continuous…
What’s going on with community fundraising?
Gary Kernahan explores the latest trends and challenges in community fundraising amid the…
Building celebrity relationships that last
Hannah Hyde explores the world of celebrity partnerships in charity work, outlining strategies…
Individual giving: the blueprint for success through strategic planning
From resource optimisation to channel diversity, Jindy Pal outlines how strategic thinking and…
From transactional to transformational: elevating corporate partnerships
Michelle Sorrell explores the difference between transactional, strategic and truly transformational charity-corporate partnerships…
Inspecting what you expect
Arani Mylvaganam explores how mystery shopping can help charities reach a more nuanced…
Transforming fundraising success: how exceptional supporter experience drives long-term loyalty
THINK Senior Consultant Amanda Warhaftig explores how supporter experience impacts loyalty, fundraising success,…