research
5 retail trends shaping supporter behaviour in 2026
Retail might not sit within every fundraiser’s remit, but the way people shop…
Why donor‑advised funds are reshaping the UK giving landscape
We revisit our January 2025 fundraising predictions and explore what actually happened: what…
What the 2025 community fundraising mystery shop reveals about the supporter experience
This year’s THINK mystery shop shows that when charities invest in meaningful engagement,…
How do charity services shape local fundraising?
In his first month as THINK’s new Director of Data, Steven White reflects…
What I wish I’d known as a fundraising director
Explore key fundraising market trends and benchmarks in THINK’s 2025 Monitor – a…
Inspecting what you expect
Arani Mylvaganam explores how mystery shopping can help charities reach a more nuanced…
The present and future of in-memory and in-celebration giving
THINK's Head of Intelligence Arani Mylvaganam explores research into the state of the…