journey

5 retail trends shaping supporter behaviour in 2026

Retail might not sit within every fundraiser’s remit, but the way people shop…

How happy are your supporters? Measuring the supporter experience

Amanda Warhaftig discusses practical methods for measuring supporter experience and strategies for continuous…

Inspecting what you expect

Arani Mylvaganam explores how mystery shopping can help charities reach a more nuanced…

Transforming fundraising success: how exceptional supporter experience drives long-term loyalty

THINK Senior Consultant Amanda Warhaftig explores how supporter experience impacts loyalty, fundraising success,…